Product Marketing Specialist

Ready to turn complex tech into compelling stories that sell?

We’re looking for a Product Marketing Specialist who thrives at the intersection of product, marketing, and data. In this role, you’ll shape how our products show up in the market — from positioning and launches to digital shelf excellence.

You’ll work cross-functionally with Product Management, MarCom, and regional teams to ensure our portfolio is not only accurate and competitive, but truly market-ready.

This is a hands-on, high-visibility role for someone who enjoys both strategic thinking and operational execution.

Key Responsibilities:

1. Communication and Collaboration

· Serve as the key liaison between Product Management and Marketing to ensure strong alignment on product strategy and priorities.

· Translate complex technical features into clear, customer-focused value propositions across marketing and sales materials.

· Act as the subject matter expert on product capabilities and roadmap to support marketing initiatives.

· Partner closely with MarCom teams to develop impactful product communication assets including landing pages, press releases, and campaign content.

· Ensure consistent and compelling messaging across all customer touchpoints.

2. Product Information Management (PIM)

· Own the accuracy and completeness of product specifications within the PIM system.

· Perform regular audits to ensure product data is up to date, consistent, and market-ready.

· Collaborate cross-functionally to collect, validate, and maintain product information.

· Drive best practices for product data governance and quality.

3. Website Product Page Management

· Oversee creation, maintenance, and optimization of product pages on the company website.

· Ensure all product pages reflect accurate specifications, visuals, and messaging aligned with PIM data.

· Collaborate with web development and design teams to enhance user experience and conversion.

· Monitor and analyze product page performance and implement improvements based on insights.

· Ensure strong retail and e-commerce product presentation standards.

4. Strategic Marketing Support

· Develop and maintain product positioning and messaging frameworks in partnership with Product Management.

· Support go-to-market planning and execution for new product launches.

· Create and maintain sales enablement materials to support commercial teams.

· Conduct competitive benchmarking and claim validation.

· Translate market and performance data into actionable business recommendations.

5. Process Optimization

· Champion continuous improvement in product marketing workflows and launch readiness.

· Strengthen ways of working between Product Management and Marketing teams.

· Identify opportunities to streamline PIM and website update processes.

· Drive efficiency, accuracy, and speed in product marketing operations.

Experience:

· Bachelor’s degree in Marketing, Business Administration, Engineering, or related field.

· Around 3 years of experience in Product Marketing, Product Management support, or Marketing.

· Experience within consumer electronics, IT hardware, displays, or peripherals preferred.

· Experience in B2C and/or B2B technology environments.

· Exposure to global or regional roles is a plus.

Soft Skills:

· Strong written and verbal communication skills in English (additional languages are a plus).

· Ability to simplify complex technical concepts for different audiences.

· High attention to detail and strong ownership mindset.

· Proactive, structured, and comfortable working in cross-cultural teams.

Technical & Functional Skills:

· Product positioning and messaging framework development.

· Go-to-market planning and launch support.

· Competitive benchmarking and claim validation.

· Sales enablement material development.

· Hands-on experience with PIM systems is a plus.

· Strong Excel skills (spec comparisons, product matrices).

· Understanding of retail and e-commerce product positioning.

· Ability to translate data insights into actionable recommendations.